Journal of the Academy of Marketing Science Vol. 40 No. 1 2012

The role of aesthetic taste in consumer behavior

Wayne D. Hoyer¹; Nicola E. Stokburger-Sauer^2,3

¹ The University of Texas at Austin · ² Universität Innsbruck · ³ Management Center Innsbruck

DOI

10.1007/s11747-011-0269-y

Volume

40

Issue

1

Pages

167-180

Language

en

Sources

semanticscholar crossref openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓