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Pandemics and marketing: insights, impacts, and research opportunities

Gopal Das; Shailendra Pratap Jain; Durairaj Maheswaran; Rebecca J. Slotegraaf; Raji Srinivasan

Journal of the Academy of Marketing Science 2021
DOI
10.1007/s11747-021-00786-y
Volume
49 (5)
Pages
835-854
Language
en
Export
BibTeX
Sources
crossref