Journal of the Academy of Marketing Science
Vol. 47
No. 1
2019
Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
Christopher L.
Newman1;
Melissa D.
Cinelli1;
Douglas
Vorhies1;
Judith Anne Garretson
Folse2
1 University of Mississippi · 2 Louisiana State University
- DOI
- 10.1007/s11747-018-0601-x
- Volume
- 47
- Issue
- 1
- Pages
- 76-96
- Language
- en
- Sources
-
semanticscholar
crossref
openalex
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