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Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers

Christopher L. Newman; Melissa D. Cinelli; Douglas Vorhies; Judith Anne Garretson Folse

Journal of the Academy of Marketing Science 2019
DOI
10.1007/s11747-018-0601-x
Volume
47 (1)
Pages
76-96
Language
en
Export
BibTeX
Sources
crossref