← Search

Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context

J. A. Ruth1; F. F. Brunel2; Cele C. Otnes3,4

1 Rutgers, The State University of New Jersey · 2 Boston University · 3 University of Illinois Urbana-Champaign · 4 University of Illinois System

Journal of the Academy of Marketing Science 2002
DOI
10.1177/03079459994317
Volume
30 (1)
Pages
44-58
Language
en
Export
BibTeX
Sources
crossref openalex