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A theory of multiformat communication: mechanisms, dynamics, and strategies

Jordan W. Moffett; Judith Anne Garretson Folse; Robert W. Palmatier

Journal of the Academy of Marketing Science 2021
DOI
10.1007/s11747-020-00750-2
Volume
49 (3)
Pages
441-461
Language
en
Export
BibTeX
Sources
crossref