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Gaining comparative advantage in supply chain relationships: the mediating role of market-oriented IT competence

Donna F. Davis1; Susan L. Golicic2

1 Texas Tech University · 2 Colorado State University

Journal of the Academy of Marketing Science 2010
DOI
10.1007/s11747-008-0127-8
Volume
38 (1)
Pages
56-70
Language
en
Export
BibTeX
Sources
semanticscholar crossref openalex