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Gamified interactions: whether, when, and how games facilitate self–brand connections

Axel Berger; Tobias Schlager; David E. Sprott; Andreas Herrmann

Journal of the Academy of Marketing Science 2018
DOI
10.1007/s11747-017-0530-0
Volume
46 (4)
Pages
652-673
Language
en
Export
BibTeX
Sources
crossref