← Search

How First Impressions of a Customer Impact Effectiveness in an Initial Sales Encounter

K. R. Evans; R. E. Kleine; T. D. Landry; L. A. Crosby

Journal of the Academy of Marketing Science 2000
DOI
10.1177/0092070300284004
Volume
28 (4)
Pages
512-526
Language
en
Export
BibTeX
Sources
crossref