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Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Adamantios Diamantopoulos; Marko Sarstedt; Christoph Fuchs; Petra Wilczynski; Sebastian Kaiser

Journal of the Academy of Marketing Science 2012
DOI
10.1007/s11747-011-0300-3
Volume
40 (3)
Pages
434-449
Language
en
Export
BibTeX
Sources
crossref