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Gaining and leveraging customer-based competitive intelligence: the pivotal role of social capital and salesperson adaptive selling skills

Douglas E. Hughes1; Joël Le Bon; Adam Rapp2

1 Michigan State University · 2 University of Alabama

Journal of the Academy of Marketing Science 2013
DOI
10.1007/s11747-012-0311-8
Volume
41 (1)
Pages
91-110
Language
en
Export
BibTeX
Sources
semanticscholar crossref openalex