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A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power

Yany Grégoire; Daniel Laufer; Thomas M. Tripp

Journal of the Academy of Marketing Science 2010
DOI
10.1007/s11747-009-0186-5
Volume
38 (6)
Pages
738-758
Language
en
Export
BibTeX
Sources
crossref