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Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

John Hulland1; Hans Baumgartner2; Keith Marion Smith3

1 University of Georgia · 2 Pennsylvania State University · 3 Northeastern University

Journal of the Academy of Marketing Science 2018
DOI
10.1007/s11747-017-0532-y
Volume
46 (1)
Pages
92-108
Language
en
Export
BibTeX
Sources
semanticscholar crossref openalex