← Search Book review Richard F. Beltramini; Roy L. Moore; Naresh K. Malhotra; Gary M. Mullet; Ronald E. Goldsmith; Myron Gable; Robin Peterson; Peter K. Tat; Edward J. Ryan; Stephen J. Grove; Robert L. Berl; Patrick E. Murphy Journal of the Academy of Marketing Science 1985 DOI10.1007/bf02729953 Volume13 (3) Pages317-329 Languageen ExportBibTeX Sources crossref