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Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators

Celso Augusto de Matos; Carlos Alberto Vargas Rossi

Journal of the Academy of Marketing Science 2008
DOI
10.1007/s11747-008-0121-1
Volume
36 (4)
Pages
578-596
Language
en
Export
BibTeX
Sources
crossref