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On the value relevance of customer satisfaction. Multiple drivers and multiple markets

Sascha Raithel; Marko Sarstedt; Sebastian Scharf; Manfred Schwaiger

Journal of the Academy of Marketing Science 2012
DOI
10.1007/s11747-011-0247-4
Volume
40 (4)
Pages
509-525
Language
en
Export
BibTeX
Sources
crossref