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Promotions as competitive reactions to recalls and their consequences

Chen Zhou; Shrihari Sridhar; Rafael Becerril-Arreola; Tony Haitao Cui; Yan Dong

Journal of the Academy of Marketing Science 2019
DOI
10.1007/s11747-018-0611-8
Volume
47 (4)
Pages
702-722
Language
en
Export
BibTeX
Sources
crossref