Resource-based theory in marketing

Irina V. Kozlenkova; Stephen A. Samaha; Robert W. Palmatier

doi:10.1007/s11747-013-0336-7

Resource-based theory in marketing

Irina V. Kozlenkova^1,2,3; Stephen A. Samaha^4,5; Robert W. Palmatier^6,5

¹ Cornell University · ² University of Missouri · ³ Michigan State University · ⁴ California State University, Northridge · ⁵ University of Washington · ⁶ Paccar (United States)

Journal of the Academy of Marketing Science 2014 open access

DOI: 10.1007/s11747-013-0336-7
Volume: 42 (1)
Pages: 1-21
Language: en
Export: BibTeX
Sources: semanticscholar crossref openalex