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Receiver responses to rewarded referrals: the motive inferences framework

Peeter W.J. Verlegh; Gangseog Ryu; Mirjam A. Tuk; Lawrence Feick

Journal of the Academy of Marketing Science 2013
DOI
10.1007/s11747-013-0327-8
Volume
41 (6)
Pages
669-682
Language
en
Export
BibTeX
Sources
crossref