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A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence

Kiwoong Yoo; Michael Haenlein; Kelly Hewett

Journal of the Academy of Marketing Science 2025
DOI
10.1007/s11747-025-01097-2
Volume
53 (3)
Pages
723-759
Language
en
Export
BibTeX
Sources
crossref