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The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use

Rosanna Smith; Elham Yazdani; Pengyuan Wang; Saber Soleymani; Lan Anh N. Ton

Journal of the Academy of Marketing Science 2022
DOI
10.1007/s11747-021-00801-2
Volume
50 (2)
Pages
324-337
Language
en
Export
BibTeX
Sources
crossref