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Proactive customer orientation and its role for creating customer value in global markets

Christopher P. Blocker; Daniel J. Flint; Matthew B. Myers; Stanley F. Slater

Journal of the Academy of Marketing Science 2011
DOI
10.1007/s11747-010-0202-9
Volume
39 (2)
Pages
216-233
Language
en
Export
BibTeX
Sources
crossref