Journal of the Academy of Marketing Science
Vol. 49
No. 3
2021
Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos
Carter
Morgan1;
Tatiana M.
Fajardo2;
Claudia
Townsend3
1 University of South Florida · 2 Florida State University · 3 University of Miami
- DOI
- 10.1007/s11747-020-00760-0
- Volume
- 49
- Issue
- 3
- Pages
- 566-583
- Language
- en
- Sources
-
semanticscholar
crossref
openalex
Cite