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Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences

Tim Hilken; Ko de Ruyter; Mathew Chylinski; Dominik Mahr; Debbie I. Keeling

Journal of the Academy of Marketing Science 2017
DOI
10.1007/s11747-017-0541-x
Volume
45 (6)
Pages
884-905
Language
en
Export
BibTeX
Sources
crossref