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Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay

Charan K. Bagga; Neil Bendle; June Cotte

Journal of the Academy of Marketing Science 2019
DOI
10.1007/s11747-018-0596-3
Volume
47 (1)
Pages
97-117
Language
en
Export
BibTeX
Sources
crossref