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Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies

Maggie Chuoyan Dong; Fue Zeng; Chenting Su

Journal of the Academy of Marketing Science 2019
DOI
10.1007/s11747-018-0614-5
Volume
47 (6)
Pages
1064-1084
Language
en
Export
BibTeX
Sources
crossref