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The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

M. J. Barone; A. D. Miyazaki; K. A. Taylor

Journal of the Academy of Marketing Science 2000
DOI
10.1177/0092070300282006
Volume
28 (2)
Pages
248-262
Language
en
Export
BibTeX
Sources
crossref