Journal of the Academy of Marketing Science
Vol. 28
No. 2
2000
The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?
Michael J.
Barone1;
A. D.
Miyazaki2;
Kimberly A.
Taylor3
1 Iowa State University · 2 University of Miami · 3 Florida International University
- DOI
- 10.1177/0092070300282006
- Volume
- 28
- Issue
- 2
- Pages
- 248-262
- Language
- en
- Sources
-
semanticscholar
crossref
openalex
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