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Linking cause-related marketing to sales force responses and performance in a direct selling context

Brian V. Larson; Karen E. Flaherty; Alex R. Zablah; Tom J. Brown; Joshua L. Wiener

Journal of the Academy of Marketing Science 2008
DOI
10.1007/s11747-007-0056-y
Volume
36 (2)
Pages
271-277
Language
en
Export
BibTeX
Sources
crossref