← Search

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Clay M. Voorhees; Michael K. Brady; Roger Calantone; Edward Ramirez

Journal of the Academy of Marketing Science 2016
DOI
10.1007/s11747-015-0455-4
Volume
44 (1)
Pages
119-134
Language
en
Export
BibTeX
Sources
crossref