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Technology readiness and usage: a global-identity perspective

Stanford A. Westjohn; Mark J. Arnold; Peter Magnusson; Srdan Zdravkovic; Joyce Xin Zhou

Journal of the Academy of Marketing Science 2009
DOI
10.1007/s11747-008-0130-0
Volume
37 (3)
Pages
250-265
Language
en
Export
BibTeX
Sources
crossref