Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach
Journal of the Academy of Marketing Science
2004
- DOI
- 10.1177/0092070303257644
- Volume
- 32 (1)
- Pages
- 80-95
- Language
- en
- Export
- BibTeX
- Sources
- crossref