Journal of the Academy of Marketing Science
Vol. 19
No. 4
1991
Self-congruity versus functional congruity: Predictors of consumer behavior
M. Joseph
Sirgy1;
J. S.
Johar2;
A. Coskun
Samli3;
C. B.
Claiborne4
1 Virginia Tech · 2 California State University System · 3 University of North Florida · 4 James Madison University
- DOI
- 10.1007/bf02726512
- Volume
- 19
- Issue
- 4
- Pages
- 363-375
- Language
- en
- Sources
-
semanticscholar
crossref
openalex
Cite