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Self-congruity versus functional congruity: Predictors of consumer behavior

M. Joseph Sirgy; J. S. Johar; A. C. Samli; C. B. Claiborne

Journal of the Academy of Marketing Science 1991
DOI
10.1007/bf02726512
Volume
19 (4)
Pages
363-375
Language
en
Export
BibTeX
Sources
crossref