Journal of the Academy of Marketing Science Vol. 33 No. 1 2005
"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors
- DOI
- 10.1177/0092070304267928
- Volume
- 33
- Issue
- 1
- Pages
- 96-115
- Language
- en
- Sources
- semanticscholar crossref openalex