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Trying to prosume: toward a theory of consumers as co-creators of value

Chunyan Xie; Richard P. Bagozzi; Sigurd V. Troye

Journal of the Academy of Marketing Science 2008
DOI
10.1007/s11747-007-0060-2
Volume
36 (1)
Pages
109-122
Language
en
Export
BibTeX
Sources
crossref