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Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Ritu Agarwal; Michelle Dugas; Guodong (Gordon) Gao; P. K. Kannan

Journal of the Academy of Marketing Science 2020
DOI
10.1007/s11747-019-00692-4
Volume
48 (1)
Pages
9-23
Language
en
Export
BibTeX
Sources
crossref