← Search

The effects of scarcity on consumer decision journeys

Rebecca Hamilton; Debora Thompson; Sterling Bone; Lan Nguyen Chaplin; Vladas Griskevicius; Kelly Goldsmith; Ronald Hill; Deborah Roedder John; Chiraag Mittal; Thomas O’Guinn; Paul Piff; Caroline Roux; Anuj Shah; Meng Zhu

Journal of the Academy of Marketing Science 2019
DOI
10.1007/s11747-018-0604-7
Volume
47 (3)
Pages
532-550
Language
en
Export
BibTeX
Sources
crossref