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Green marketing strategies: an examination of stakeholders and the opportunities they present

J. Joseph Cronin; Jeffery S. Smith; Mark R. Gleim; Edward Ramirez; Jennifer Dawn Martinez

Journal of the Academy of Marketing Science 2011
DOI
10.1007/s11747-010-0227-0
Volume
39 (1)
Pages
158-174
Language
en
Export
BibTeX
Sources
crossref