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Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study

Sara Leroi-Werelds; Sandra Streukens; Michael K. Brady; Gilbert Swinnen

Journal of the Academy of Marketing Science 2014
DOI
10.1007/s11747-013-0363-4
Volume
42 (4)
Pages
430-451
Language
en
Export
BibTeX
Sources
crossref