Access-based customer journeys

Lez Trujillo-Torres; Eda Anlamlier; Laetitia Mimoun; Lagnajita Chatterjee; Delphine Dion

doi:10.1007/s11747-023-00942-6

Access-based customer journeys

Lez Trujillo-Torres; Eda Anlamlier¹; Laetitia Mimoun²; Lagnajita Chatterjee³; Delphine Dion^4,5

¹ University of Nevada, Las Vegas · ² ESCP Business School · ³ Worcester State University · ⁴ École Supérieure des Sciences Économiques et Commerciales · ⁵ CY Cergy Paris Université

Journal of the Academy of Marketing Science 2024 open access

DOI: 10.1007/s11747-023-00942-6
Volume: 52 (1)
Pages: 24-43
Language: en
Export: BibTeX
Sources: crossref openalex