← Search

Retail patronage behavior and shopper typologies: a replication and extension using a multi-format, multi-method approach

Jaishankar Ganesh; Kristy E. Reynolds; Michael G. Luckett

Journal of the Academy of Marketing Science 2007
DOI
10.1007/s11747-007-0038-0
Volume
35 (3)
Pages
369-381
Language
en
Export
BibTeX
Sources
crossref