Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context
Journal of the Academy of Marketing Science
2005
- DOI
- 10.1177/0092070304268417
- Volume
- 33 (2)
- Pages
- 123-138
- Language
- en
- Export
- BibTeX
- Sources
- crossref