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Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context

Shun Y. Lam; Venkatesh Shankar; M. Krishna Erramilli; Bvsan Murthy

Journal of the Academy of Marketing Science 2004
DOI
10.1177/0092070304263330
Volume
32 (3)
Pages
293-311
Language
en
Export
BibTeX
Sources
crossref