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Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

Malika Malika; Durairaj Maheswaran; Shailendra Pratap Jain

Journal of the Academy of Marketing Science 2022
DOI
10.1007/s11747-021-00814-x
Volume
50 (2)
Pages
252-271
Language
en
Export
BibTeX
Sources
crossref