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S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Linda D. Hollebeek1,2; Rajendra K. Srivastava3; Tom Chen4

1 University of Auckland · 2 Norwegian School of Economics · 3 Indian School of Business · 4 University of Newcastle Australia

Journal of the Academy of Marketing Science 2019
DOI
10.1007/s11747-016-0494-5
Volume
47 (1)
Pages
161-185
Language
en
Export
BibTeX
Sources
semanticscholar crossref openalex