OM Forum—Innovative Online Platforms: Research Opportunities

Ying-Ju Chen; Tinglong Dai; C. Gizem Korpeoglu; Ersin Körpeoğlu; Özge Şahin; Christopher S. Tang; Shihong Xiao

doi:10.1287/msom.2018.0757

OM Forum—Innovative Online Platforms: Research Opportunities

Ying-Ju Chen¹; Tinglong Dai²; C. Gizem Korpeoglu³; Ersin Körpeoğlu⁴; Özge Şahin²; Christopher S. Tang⁵; Shihong Xiao¹

¹ Hong Kong University of Science and Technology, Hong Kong · ² Johns Hopkins University, Baltimore, Maryland 21218; · ³ Bilkent University, 06800 Ankara, Turkey; · ⁴ University College London, London WC1E 6BT, United Kingdom · ⁵ University of California, Los Angeles, California 90095

Manufacturing and Service Operations Management 2020

Economic growth in many countries is increasingly driven by successful startups that operate as online platforms. These success stories have motivated us to define and classify various online platforms according to their business models. This study discusses strategic and operational issues arising from five types of online platforms (resource sharing, matching, crowdsourcing, review, and crowdfunding) and presents some research opportunities for operations management scholars to explore.

DOI: 10.1287/msom.2018.0757
Volume: 22 (3)
Pages: 430-445
Language: en
Export: BibTeX
Sources: crossref