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Augmented Reality at Work: Attention Management and Its Impact on Work Performance

Runge Zhu¹; Cheng Yi²; Ting Li³

¹ Department of Management Science, School of Management Science and Engineering, Central University of Finance and Economics, Beijing, China · ² Department of Management Science and Engineering, School of Economics and Management, Tsinghua University, Beijing, China · ³ Department of Technology and Operations Management Rotterdam School of Management, Erasmus University Rotterdam The Netherlands

Augmented reality (AR) is rapidly emerging as a transformative display technology, blending computer-generated content with the real-world environment in real time. Using divided attention theory, this study investigates how different information delivery channels (i.e., AR vs. mobile phone) and the nature of information (i.e., dependence on specific physical context and complexity) affect work performance. A field experiment in the aircraft maintenance context demonstrates that the effect on work performance of providing information via AR vs. a mobile phone is mediated by work attentiveness. The findings reveal that the effectiveness of AR is particularly pronounced when information is highly dependent on the specific physical context but diminishes when information complexity is high. This research deepens our understanding of how presenting information directly in front of users’ eyes (i.e., via AR) affects their attention management and work performance. The findings have significant implications for firms in terms of how to leverage AR to enhance work performance in industrial settings.

DOI

10.25300/misq/2025/18944

Volume

49 (3)

Pages

983-1016

Language

en

Export

BibTeX

Sources

crossref