Service Innovation in the Digital Age: Key Contributions and Future Directions

Michael Barrett; Elizabeth Davidson; Jaideep Prabhu; Stephen L. Vargo

doi:10.25300/misq/2015/39:1.03

Service Innovation in the Digital Age: Key Contributions and Future Directions

Michael Barrett¹; Elizabeth Davidson²; Jaideep Prabhu¹; Stephen L. Vargo²

¹ Judge Business School, University of Cambridge, Cambridge CB2 1AG, United Kingdom · ² Shidler College of Business, University of Hawai’i at Mãnoa, Honolulu, HI 96822 U.S.A.

MIS Quarterly 2015 open access

Over the last decade, there has been an increasing focus on service across socioeconomic sectors coupled with transformational developments in information and communication technologies (ICTs). Together these developments are engendering dramatic new opportunities for service innovation, the study of which is both timely and important. Fully understanding these opportunities challenges us to question conventional approaches that construe service as a distinctive form of socioeconomic exchange (i.e., as services) and to reconsider what service means and thus how service innovation may develop. The aim of this special issue, therefore, is to bring together some of the latest scholarship from the Marketing and Information Systems disciplines to advance theoretical developments on service innovation in a digital age.

DOI: 10.25300/misq/2015/39:1.03
Volume: 39 (1)
Pages: 135-154
Language: en
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