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Why Businesses Should Experiment With Quantum Computing Now

Avi Goldfarb; Florenta Teodoridis

MIT Sloan Management Review 2026

Companies shouldn’t wait until quantum computing technologies have reached maturity to invest in them. As an enabling technology, quantum requires hands-on experimentation, feedback loops that support incremental learning, and co-invention cycles between producers and users — over time — to identify practical use cases. Investments in quantum today may see near-term payoffs, but the focus should be on active learning and the potential for breakthrough innovations over the longer term.

DOI
10.63383/tmcu6517
Volume
67 (4)
Language
en
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