Leveraging Comparables for New Product Sales Forecasting

Lennart Baardman; Igor Levin; Georgia Perakis; Divya Singhvi

doi:10.1111/poms.12963

Leveraging Comparables for New Product Sales Forecasting

Lennart Baardman¹; Igor Levin²; Georgia Perakis³; Divya Singhvi¹

¹ Operations Research Center, MIT, Cambridge, Massachusetts, 02139, USA · ² Johnson & Johnson Consumer Companies Inc., New Brunswick, New Jersey, 08901, USA · ³ Sloan School of Management, MIT, Cambridge, Massachusetts, 02139, USA

Production and Operations Management 2018

DOI: 10.1111/poms.12963
Volume: 27 (12)
Pages: 2340-2343
Language: en
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Sources: crossref