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Gendered Races

Adam D. Galinsky¹; Erika V. Hall²; Amy J.C. Cuddy³

¹ Management Division, Columbia Business School, Columbia University · ² Management & Organizations Department, Kellogg School of Management, Northwestern University · ³ Negotiations, Organizations, & Markets Unit, Harvard Business School, Harvard University

Six studies explored the overlap between racial and gender stereotypes, and the consequences of this overlap for interracial dating, leadership selection, and athletic participation. Two initial studies captured the explicit and implicit gender content of racial stereotypes: Compared with the White stereotype, the Asian stereotype was more feminine, whereas the Black stereotype was more masculine. Study 3 found that heterosexual White men had a romantic preference for Asians over Blacks and that heterosexual White women had a romantic preference for Blacks over Asians; preferences for masculinity versus femininity mediated participants’ attraction to Blacks relative to Asians. The pattern of romantic preferences observed in Study 3 was replicated in Study 4, an analysis of the data on interracial marriages from the 2000 U.S. Census. Study 5 showed that Blacks were more likely and Asians less likely than Whites to be selected for a masculine leadership position. In Study 6, an analysis of college athletics showed that Blacks were more heavily represented in more masculine sports, relative to Asians. These studies demonstrate that the gender content of racial stereotypes has important real-world consequences.

DOI

10.1177/0956797612457783

Volume

24 (4)

Pages

498-506

Language

en

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BibTeX

Sources

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