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How Implicit Beliefs Influence Trust Recovery

Michael P. Haselhuhn¹; Maurice E. Schweitzer²; Alison M. Wood²

¹ University of Wisconsin–Milwaukee · ² University of Pennsylvania

After a trust violation, some people are quick to forgive, whereas others never trust again. In this report, we identify a key characteristic that moderates trust recovery: implicit beliefs of moral character. Individuals who believe that moral character can change over time ( incremental beliefs) are more likely to trust their counterpart following an apology and trustworthy behavior than are individuals who believe that moral character cannot change ( entity beliefs). We demonstrate that a simple but powerful message can induce either entity or incremental beliefs about moral character.

DOI

10.1177/0956797610367752

Volume

21 (5)

Pages

645-648

Language

en

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Sources

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